What is Upcycling?

Anyone can Upcycle

The act of extending the life span of an item by re-purposing or re-using it (instead of discarding of it) is not a new invention and it has been practiced for hundreds of years by people mainly out of necessity due to wars, economic crises or just poverty.


When grandma was making dresses out of potato sacks, she was Upcycling.


However the term “Upcycling” as it is used today was first coined in the urban dictionary back in 1994 in an article that created a definition between Downcycling and Upcycling. But only after the authors William McDonough and Michael Braungart released the book  in 2002 “Cradle to Cradle” that encouraged people to rethink waste, the term became well known for what it is today.

Upcycling is the process of converting waste materials or useless products into new materials or products of better quality or for better environmental value.


There are infinite examples for Upcycling. From building furniture made out of wooden pallets to cutting T shirt to yarn and then knitting it back to bags, scarves or anything else restricted only by imagination.


Anyone can Upcycle.


For us, Upcycling as the ability to see value even in something that would have been considered waste and finding a way to bring it back to life using creativity and imagination.


The notion of Upcycling is changing the mind set of individuals and groups through a positive process of creation and imagination and it is promoting awareness to the growing issues with Waste and the impact of the way our Economy is built on the Environment.


There’s a clear correlation between Upcycling and how that micro affects the Environment.


The more we Upcycle - the less we generate waste therefore consume less and reduce our impact on the environment.


Engaging with Upcycling also opens an opportunity to create a positive conversation about the choices we make as Consumers, Parents, Employers or Designers and eventually lead to a real change in how our Linear Economy is built.

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